Re-brand of Bird Kingdom Aviary, Niagara Falls, Ontario. Complete with new logo, brand guidelines, stationary, uniforms and signage.
Project Details
Timeline: In-class over 1 semester.
Deliverables: Logo, Brand Guidelines Booklet, Stationary
Tools: Adobe Photoshop, Illustrator, InDesign
Target Market: Males and females between the ages of 13 and 26. This age segment is old enough to visit alone, but not old enough yet to have kids of their own. The current target market is kids under 12 and parents.
Project Phases: Market Research • Interviews • Ideation/Sketching • Logo Creation • Stationery Design • Brand Guidelines
Deliverables: Logo, Brand Guidelines Booklet, Stationary
Tools: Adobe Photoshop, Illustrator, InDesign
Target Market: Males and females between the ages of 13 and 26. This age segment is old enough to visit alone, but not old enough yet to have kids of their own. The current target market is kids under 12 and parents.
Project Phases: Market Research • Interviews • Ideation/Sketching • Logo Creation • Stationery Design • Brand Guidelines
Project Overview
A concept redesign of the Bird Kingdom corporate identity. The purpose of the project was to create a new corporate brand for the ever expanding aviary. This involved new logo, corporate manual, and stationary. The company was struggling to attract a demographic of males and females between the ages of 13 and 26. The decision was made to create a more simplified and direct brand. A brand that quickly conveyed the purpose of the company in a professional and polished manner. The challenge was creating a brand that was professional, but also maintained a sense of playfulness. Aside from attracting the new target market the brand had to appeal to the current demographic of families and smaller children. Creating a new brand for an existing business demanded the new elements integrate well with the decor and atmosphere of the aviary.
Business Objectives
Increase revenue and attendance of males and females between the ages of 12-26.
The deliverable should lead to a change in branding which will increase revenue and attendance of males and females between the ages of 12-26.
