Sock package inspired by condoms.
"Wrap your feet, not your meat!"
Project Details
Timeline: 4 weeks
Deliverables: Sock Packaging
Tools: Adobe Photoshop, Illustrator
Target Market: Men and women with a sense of humour
Project Phases: Market Research • Ideation/Sketching • Visual Design & Layout • Critique • Prototyping • User Testing • Iterations
Deliverables: Sock Packaging
Tools: Adobe Photoshop, Illustrator
Target Market: Men and women with a sense of humour
Project Phases: Market Research • Ideation/Sketching • Visual Design & Layout • Critique • Prototyping • User Testing • Iterations
Project Overview
When a sock is rolled up, it resembles a condom. I developed and designed a line of socks packed and marketed as condoms. Catchy slogans such as “Wrap your Feet, not your Meat”, “No Sock, No Fock”, “Cover your Toes, not your Hose” and “Protection Below the Knees” are featured on the packaging. Additionally, actual condom instructions were modified to apply to socks, are displayed on the packaging. Each package is labeled indicating the contents inside using terms found on condoms. For example pink socks with polka dots would be referred to as “Flavoured: Raspberry”. Each condom also features a “peek window” for further identification of the socks found within. The reference to condoms continues to both how the package is opened and how to put the socks on your feet. A warning to minors, you may need someone older to show you how it's done.
Business Objectives
Get the business off the ground and increase sock sales.
The deliverable should stand out from the market and entice users to purchase them.
User Objectives
Socks and their packaging can be very boring. Entice the customer to buy these socks.
The deliverable should stand out from the market and entice users to purchase them.
