Functional publisher emailer created for MUNDOmedia for the express purpose of presenting weekly news and promotional offers.
Project Details
Project Overview
On a weekly basis MUNDOmedia sends out promotions and web deals to their partners.
The emailer consists of a welcome message, summary of the week, current publisher promotions and a directory of in-house publishers who can assist with the offered deals and upcoming events. Brand colours are used throughout the piece to create cohesion.
The emailer is divided into five sections: a header image and headline, introduction body copy, a section outlining promotions for the week, contact information for each team member, and a footer containing terms and conditions, and various external links.
Business Objectives
Increase clicks on featured ads and publisher buy-in.
The app should present the information in a enticing, yet easy to find way.
User Objectives
Easily view featured promotions and contact a representative.
The app should allow for easy access to all important information. There should be no hesitation what will happen when an element on the page is clicked.